Hi Colin. First. Congratulations on rising phoenix-like from a difficult time with difficult people! From what I have read my impression is that you are intent on keeping Elsdon Wonfor Audio small; a boutique-brand if you will. However for the sake of conversation, or curiosity or whatever, if you wanted to, could the company be mass-market?
What I'm asking is, is there a dissonance between state-of-the-art equipment and the shrinking market? Could you bring high-performance sound to the masses? Cheers. Derek.
{Colin}
Hi Derek, Firstly to quash the impression that Elsdon Wonfor Audio is my company it is not, I just did a few designs for the company. I do believe Mr. Elsdon may be doing some product for the mass market but I will leave that for him to respond.
{Alan}
Just to clarify EWA is my company with Colin as a Consultant – more details on this arrangement will be included in the website when it becomes active.
Boutique-brand? No. Mass-Market? Definitely not. Given the type of product that EWA will be making (PreAmps, Power Amps, Integrated Amp) this already places us in a niche-market. The mass-market is AV gear and Digital with it's Streaming and Computer-based products.
Having said that there are plans for some power-supplies which may appeal to more people, similarly with cables there may be a larger market, but I would never see EWA being part of the mass-market.
Our products will be made to last, this usually entails over-engineering which unfortunately always means higher costs.
If YOU have a question for Colin then please send it to us at popeckhoward@gmail.com Thank you