GREG ADAMS: In Conversation


Denis Poole writes: Much of the early buzz surrounding the release of 'East Bay Soul 2.0' was about how a sensational campaign to raise the $25,000 necessary to record the album hit its target.  However, now it's all about the music.  Make no mistake; this is a collection of the highest order and everything (plus a little bit more) that one would expect from the artistic genius of its creator Greg Adams.  Of course Adams was the founding member of Tower of Power where his signature sound as performer and arranger made the TOP horn section a sought out entity all it's own.  When recently I talked with Greg via Skype from his office in LA I was eager to discover why he had used Kickstarter as the vehicle for funding the project.

"The initial motivation was substantially financial" Greg explained "but as the venture gathered momentum it evolved into something more.  My two previous albums, 'Cool To The Touch' and 'East Bay Soul', had been self-financed but this approach was becoming ever more difficult to maintain.  Then we saw an article in New York Magazine about Kickstarter, how it had been named among the top 50 new businesses in the USA and how the initiative had helped inventors, filmmakers and musicians bring their ideas to audiences who appreciated them.  The one thing they all had in common was their independence so we thought, why not us."

I speculated that the process must have been an emotional rollercoaster and I asked Greg if that had been the case.

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