They tell us .....
The new video from Nahko and Medicine for the People who will also be releasing their new album HOKA on June 10th through SideOneDummy Records.
To coincide with Earth Day last week, Nahko released the compelling video for the track ‘Make A Change’ HERE.
The video sees Nahko go through three drastic transformations and represents a broader message that appears throughout HOKA. It would be great to know your thoughts on the new track and if you'd consider sharing this video and Nahko for any coverage.
The new album HOKA was recorded with Grammy Award-winning producer Ted Hutt (The Gaslight Anthem, Old Crow Medicine Show, Lucero, Dropkick Murphys) and is a very personal record with Nahko’s traditional spiritual positivity evolving into a much deeper examination of his roots and the tragic circumstances that surround his birth.
He was adopted as a baby by a middle class, white American family in the north-west of the country and grew up playing piano at a young age. Then disillusioned by the world around him and inspired by vagabond Americana musicians like Conor Oberst and Bob Dylan, Nahko left home as a teenager in search of adventure and self-discovery. He then found his mother on the Internet and began to learn the truth about his true ethnicity of Puerto Rican, Native American (Apache) and Filipino descent. A few years later, Nahko learned that his biological father had been murdered in 1994 which led to the creation of the song 'San Quentin' where Nahko visiting the man responsible for murdering his father - and forgiving him. You can watch the video HERE and can see Nahko discussing this in a short clip HERE.
Armed with a fierce set of ideals, he set out to bridge the cultural gaps dividing his own psyche. Nahko describes his music as a mix of hip‐hop and folk rock with a world message to spread awareness of living in harmony with each other and Mother Nature. Lyrically they explore themes such as indigenous ideology and mythology, social commentary on economics and the distribution of wealth and power, youth empowerment and direct action.
The band first came to prominence with their song ‘Aloha Ke Akua’, which has now gained over 5.5million views to date on the fan made video and became a Top Ten hit on both the Billboard Top Alternative Albums and Top Heatseekers charts.
Nahko will also be back again for a full Euro tour this August after the roaring success of their sold-out debut visit to the UK last year and a sold-out tour this January.