BECOMING A SHREWDER BUYER #1 Emotion and perception – how our emotions change the way we see the (hi-fi) world

Emotion and the “chicken-or-the egg” paradox

Our emotions impact how we perceive and respond to the world around us; how we interpret and, subsequently, judge the actions of others. We rarely seek to challenge why we’re feeling a particular emotion. Instead, we seek ways to confirm that emotion, making it easier to defend our reaction(s). In other words, we evaluate events in way that is consistent with the emotion we felt, allowing us to continue experiencing that emotion.

Emotion and perception: How feelings can lead to biased conclusions

This very common psychological phenomenon, referred to as “emotional bias”, occurs on a subconscious level which makes it that much harder for any of us to combat. In many situations, emotional biases may ....

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