TIME: Equipment that makes you forget

The best stereo equipment I know is forgettable.

When everything’s just right I don’t think about the system, only the music.

We work so hard to make products that are both remarkable and iconic. Yet, when they do their job, the best we can hope is for them to disappear.

Imagine designing an automobile, computer, or some new piece of techie gear in the hopes people will ignore it. Seems crazy, yet that’s exactly what audio designers do.

Fact is, we’re proudest when we see toes tapping, smiles breaking, and eyes closed in response to the music.

We hope our products are forgettable.

It’s the music we want you to remember.

Paul McGowan

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