“When it comes to vinyl, we’ve barely scratched the surface”

Jimmy Stamp writes: The first time I heard the White Stripes, I remember thinking, "This is high quality rock and roll. Pure and simple." There's something undeniably authentic about the unabashed, heart-on-sleeve music of the White Stripes. It fits seamlessly into the continuum of music history, bridging the past with the present, somehow sounding like both.

When Jack White started the label Third Man Records in 2009, he intended "to bring a spontaneous and tangible aesthetic back into the record business." What does that mean? Well, for one thing, it means making actual records. Like the music of the White Stripes, Third Man's vinyl records combine tradition and innovation.

In June, White released Lazaretto, an innovative 12-inch vinyl record that looks like a standard LP, but has been designed with a few tricks up its sleeve, so to speak. A few of the record's features .............



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