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OUR approach to digital advertising and what it means for advertisers

Hello and and welcome from me, Neil McCauley / editor in chief

Feeling a bit cynical re print-based advertising which has consistently failed to deliver on the promise? Are you sceptical about online advertising? I guess you might well be, which possibly is why you're here now. Am I right?

Don't abandon print. Reinforce it through intelligent digital advertising

Okay. What I'm not going to suggest is abandoning print. The time isn't right for that; not yet. What I am going to demonstrate though is how intelligent and thoughtful digital advertising can enhance the effectiveness of your paper display ads and how, in a very uncomplicated but powerfully effective way your expensive printed ads can via our digital advertising drive more properly and appropriately qualified prospects through your doors.  Please click HERE for extracts from a very readable post on the subject.

The burning question

Before telling you what are highly advanced digital advertising can mean for you, it's sensible to address THE burning question; Print versus digital advertising – do ads in hand-held devices have the same impact as those in print?

Cebuco, the news media marketing organisation in Holland, has invested largely in editions for smartphones, tablets, and e-readers. Here's a few extracts.

"Another significant finding in this research is the eagerness of digital readers. Sixty-two percent of the readers state categorically that they “feel the need to interact with the ads.” They like to click through to another action to experience further content (and while online newspapers don’t yet offer this functionality, it seems obvious there is an opportunity for both publishers and advertisers alike to look at this going forward?).

Once the commercial content is clickable, the effectiveness of the ads can then be enhanced, (backing up most research I have seen recently on how interactivity is expected and even demanded from this environment).

Online display ads get the message across, offer the opportunity to interact with more information, and might even offer the chance to order a service or product."

So, what's our approach?

Our global audiophile audience can be your audience too! It's a fresh approach to bringing audiophile retailers and buyers together in a way never previously attempted online anywhere in this industry.

We reject the approach of the printed audio magazines where loyalty to the big-brand advertisers seems to influence editorial policy and that editorial coverage of retailers is kept to an absolute minimum.

We're already doing something about it – and the editors don't like it – and we've only just got started on this.  Oh dear. Anyway ...

We know that businesses like yours are constantly looking for new and better ways to advertise online, and we bring you a very affordable methods of doing so. In short, we have created a vast audience and our directory introduces highly effective ways of pitching to them.

HiFi Answers guarantee that our readers are your potential customers; they are audiophiles to the core, and are the target market you are searching for.

Thank you

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