ELITE GRAMOPHONES: What happened?

We are told ...

Tiny manufacturer of turntables based in Hersham, Walton-On-Thames, in Surrey, Britain. Founded in the late 70's to commercialise an unusual high end turntable/tonearm combination that was developed at the Cranfield Institute of Technology, but it appears that the company in the end only shipped the turntable in the form of the Elite Rock as no information has been found on the arm ever entering production. Changed it's name and address in the mid 80's to Elite Electronics (EEl) were in addition to making the Rock the company was also selling the Elite Electronics Pickups. Disappeared in the latter half of the 1980's and the rights to the turntable design were sold to Townshend, some of the older Elite products appear with the Elite - Townshend name.

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