The retailer perspective: Nostalgia really isn’t going to help

A high-end retailer writes: All too often I hear is something like this:  They no longer appreciate good music / They’re perfectly happy with MP3 /The younger generation doesn’t care about quality of anything Frankly from time to time I agree with this, although only temporarily. Returning to my senses I realise that people don’t […]

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AUDIOPHILE RETAILING: Why spend more time and money getting something better?

A high-end retailer writes: I know the answer, but that’s not the point. What I think, feel, perceive and believe re audiophile issues is, realistically, irrelevant to my customers. Yes of course they want my know how, the brands I represent, encouragement, enlightenment and more … but they base their buying decisions on their emotions […]

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