PAPER MAGAZINE SURVIVAL: Traditional advertisers love glossy paper. Unfortunately though, the customer’s reality is digital

Hello and and welcome from me, Neil McCauley / editor in chief Feeling a bit cynical re print-based advertising which has consistently failed to deliver on the promise? Are you sceptical about online advertising? I guess you might well be, which possibly is why you’re here now. Am I right? Don’t abandon print. Reinforce it […]

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