JPS LABS: Interview with owner Joe Skubinski

Lucio Cadeddu (TNT-Audio):

LC >

May you tell our readers how did you start the JPS project?

JS >

JPS Labs began in 1990 making a now well known product called The Golden Flute, a bass alignment filter initially intended as a replacement for the factory made filters (and explained further in a later question). After a few years in business, we began to realize that those new customers who never owned a factory filter needed to buy an extra set of interconnects, at an average cost of US$750 to equal what they already had. That combined with the price of the Flutes prevented many sales.

So I had to find a cable that JPS could sell as a compliment to the Flutes without the usual high price tags, but yet offered almost no sonic changes of its own to the Flutes, and more importantly to the customers system. One thing led to another, and today our proprietary Superconductor cable designs and Ac cords are some of the best in the world.

I must give credit to the many past customers I had spoken to along the way who with their combined encouragement, advice, suggestions, and a willingness to buy our products while still in their infancy, helped direct JPS Labs. We are now a strong and rapidly growing company whose products are guaranteed to surprise anyone auditioning them; every product, every time.

LC >

The debate about HiFi cables is always lively: many audiophiles don't believe that a cable can make any difference into a stereo system and/or complain that -normally- HiFi cables are far too expensive for the (low) technology involved. I'm currently receiving several e-mails a week of audiophiles who complain about what they call "The Great HiFi & Hi-End swindle" (cables, that is). Maybe you could shed some light on this topic?

JS >

I cannot speak for all manufacturers, but from my own personal opinions in being a part of the audiophile community as a reputable manufacturer for many years. The largest misunderstanding that consumers generally have is how a business operates, and the costs involved.

A gross example would be a government, where the shear size of it does not allow for ease of efficiencies, so waste occurs in staggering proportions. High-end audio on the other hand is a relatively small community, where a majority of manufacturers are very small (much under 100 employees).

There actually is a peak, or an optimum size, where a business is operating in a very productive region, maximizing its profits. Very few companies exist here.

Larger companies make gobs of money, and even though much may be wasted, there is enough to go around. On the other hand, smaller companies such as audio manufacturers, barely make enough money to support the expenses necessary to become larger, namely advertising and literature, samples, R&D, minimum purchase quantities (inventory which is basically money you stare at until sold), raw labor costs, etc., etc.

It all takes ……..