COLIN WONFOR: Why sell an under-optimized item that can be easily improved upon by the owner or a modder?

Colin Wonfor

Dear Colin, If audiophile grade feet, power cords, and fuses can really improve sound quality, why don't high end designers/manufacturers just incorporate these audiophile grade components at the time of build? Why sell an under-optimized item that can be easily improved upon by the owner or a modder? I guess you don’t do that at one4audio do you? Am I correct? Thanks, Wilson

Most times it afterthought or innovation. Some times it is cost. That said, it could be marketing and often is.

Let us say a product is 500$ and in the right price band to compete with others but upgrading it with the external bits and bobs now it should sell for 750$. Okay, so now the competitors are cheaper so a maker ignores it as money is tight resulting in … no sales, and no company. Here’s an example of my approach with my latest design.

There will be two SECA kits. The basic not including the Dynamic PSU and the Super which will cost about three time more to build. And if it was built by me and went to dealers it would retail at 5000$ + where the basic would be about 1200$. By building the PCB one's self i.e. a DIY plus "One Bit at Time", well … most DIY lovers can afford this.

Sam built one, this is what he spent:

  • Case £39.00
  • Heatsink £150
  • Transformer £80.00
  • Parts £185.00
  • Time 5 days.

Not bad considering he has never done any DIY ever nor studied electronics. It worked first time too.

Best Colin