COLIN WONFOR: A clean sheet of paper?

Colin Wonfor

Colin - I’m curious about the gestation process you go through designing a new product. How do you normally operate from, say, a clean sheet of paper?

Nice question Yes and No is the answer. I love the question. The answer is 'yes' for totally new concepts for me.  Getting the prototypes right means confronting many irritations. This means lots of them ended up swimming at Southend or scraped and made into new toys.

And regarding 'no' I would say some designs .......  after listening and production and then even to sales ......  I can and do see changes and modifications that either get implemented in the original or used in a new design.Bit like recycling but with additional design skills from learning from my mistakes