HOW TO: Get your teenager (or non-jazzers) to appreciate jazz

Our entire lives are surrounded by music, from advertising jingles, music in the elevator, mobile phone ringtones to regular radio. It's near unavoidable in the modern world. Chances are pretty high that your teenage son/daughter or relative is also totally engrossed in pop music to the point where their preferred genre is quite often extended to being a "culture" of sorts. They may see your jazz music as old and confusing. How do you change this perception?

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