JACK WHITE: The romance of vinyl

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Jack White has embarked on his first tour as a solo artist after having spent much of his career as member of The White Stripes, The Raconteurs and The Dead Weather.

In Nashville, his adopted hometown, the musician has set up shop with his record label Third Man Records. There he not only records albums and shoots music videos, but hosts tailgate parties for his legions of fans.

But why does one of the most successful digital recording artists make sure his work is still pressed on vinyl just down the road at the local plant?

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