MQA: Universal Music Group Goes MQA


Jason serious writes .....

Universal Music Group and MQA announced a multi-year agreement that will encode UMG's huge catalog of master recordings in MQA. In the language of the press release, the agreement promises "to make some of the world's most celebrated recordings available for the first time in Hi-Res Audio streaming." UMG's labels include ECM, Interscope, Geffen, A&M, Capitol, Island, Def Jam, Decca, Verve, Blue Note, Virgin, and EMI.

The announcement comes after the embrace of MQA by major label Warner, and the launch of the "Stream the Studio" campaign at CES 2017. Spearheaded by DEG, the Digital Entertainment Group, the campaign included a press conference where all the major labels and a number of indies pledged support for hi-resolution audio. Also at the press conference, Tidal announced MQA "Master" streaming, and both Pandora and Rhapsody/Napster announced hi-rez streaming. MQA-encoded files are also available internationally on select music download sites.

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