A POINT OF VIEW: Meridian MQA lossless audio – will it become a great British success?

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The thread starts: The publicity campaign for the new Meridian product/service MQA has just been launched. Supposed to be a new way to enjoy original master recordings. Not really any detail on the website just now: ala shades of clock ticking launch of Linn Exact or of the Naim Statement. I did a quick search on Google and some sort of patent notice about it being a new lossless software codec came up. Piece on What Hi-fi website: (paraphrasing) Master Quality Authenticated technology that will stream high resolution audio. Smaller file size will make it more convenient to download.
Hopefully this will be a great British success.

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