FOR THE TRADE ONLY: Getting your press releases published here

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Hello, and thank you for stopping to take a look.

I'm Neil McCauley / editor in chief and I confirm that we publish – free of charge and free of obligation to advertise – ALL press releases (providing these are legal, decent, honest and truthful) from:

  • Makers
  • Retailers
  • Importers / distributors
  • Musicians

Unlike the paper magazines I never trim-to-fit which means the entire release plus up to three images – preferably in .jpg / jpeg format please is posted

Since November 2014, the average time delay between receiving the release and it being live online (Monday through to Friday 24/7) is < 7 hours.

If you want to be exposed to the thousands of weekly visitors then please forward your release to our features editor Howard Popeck. popeckhoward@gmail.com

Thank you

Neil McCauley / editor in chief

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A little background history .....

We were asked the following rather interesting (we feel) question.

Q: I'm a bit confused, what's the point of a site that just aggregates news and opinion from other well regarded sites?

A: Thank you for the question. I invite you to take a brief look below the surface – if that's of interest – which I hope it is.

First, our pre-launch market research indicated that our target readership, among other things, wanted to read news as it happens, not once a month as is the case with the printed magazines.

From a different perspective, but in a similar vein, makers want their press releases published asap rather than weeks later in the paper magazines. Next, published news and press releases, possibly uniquely in the industry is not tied in any way to paid-for advertising. A point worth noting we hope.

Some paper magazines might argue that their criteria for publishing a press release is exclusively based on merit, reader demand and so on but if reports from some of the agencies that send us press releases from makers are to be believed – if only in part – this seems to us somewhat doubtful.

Next, no one else does what we do in this industry; so there is a market gap. Outside the industry, the generic term is 'a digest'

Monthly page impressions:

The market research appeared to be correct inasmuch as our site attracts an average > 16.92k page impressions per month (and growing, despite zero media promotion) and so clearly those that 'get it' i.e. aren't confused, like it and presumably find it useful although to what degree is open to speculation.

Twitter interactions daily average

Our Twitter feed generates a daily average > 4.34k 'interactions' https://twitter.com/AudiophileStuff

Without these metrics (plus others which are commercially confidential) we just wouldn't bother. We reason that there just wouldn't be any point wasting our time.

If the demand ceases, or declines below a specific level, we might walk away. The trend seems to indicate that this is a very remote possibility but ..... one never can tell.

That said, there is a medium-term strategy (confidential) and we are applying tactics to achieve the intended outcome.

Also, there is, within the 8k archive of posts, quite a bit of proprietary material. Please click this link for illustrative examples http://www.hifianswers.com/tag/howard-popeck/

And here's another: http://www.hifianswers.com/?s=jimmy+hughes

We enjoy what we do and – finally – our presence irritates more than one paper-based audiophile publisher and so ..... why not? Maybe they'll buy us? Simple as that really.

Thanks again

Neil

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