Apple Music snags 11 million trial users, but how many will pay to stay?

Lance Whitney and Joan E. Solsman write:

Apple Music has already grabbed 11 million trial users a little more than a month after its debut.

Eddy Cue, Apple's senior vice president of Internet software and services, revealed the 11 million figure in an interview with USA Today published Thursday, adding that "we're thrilled with the numbers so far."

Released on June 30 with the iOS 8.4 update to Apple's software for mobile devices, Apple Music is the company's response and rival to other music-streaming services, such as Spotify, Pandora and Rdio. Apple Music offers streaming music with playlists curated by "music experts," a 24/7 radio station called Beats 1 and a social feature called Connect that puts together musicians and their fans. Available as a free trial for the first three months, the service costs $9.99 per month for an individual plan and $14.99 for a shared family plan for up to six people.

Cue didn't shed any numbers on the individual plans but said that 2 million people have already subscribed to the more expensive family plan.

Apple Music is important to the company as a way of competing with Spotify and