The tough realities behind vinyl’s comeback

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Joel Oliphint writes:  If we’re talking about vinyl in 2014, we have to talk about Jack White. In April, rock‘n’roll’s self-appointed analog evangelist celebrated Record Store Day by teaming up with United Record Pressing in Nashville to put out the “World’s Fastest Released Record.” At 10 a.m., White and his band recorded a live version of his new album Lazaretto’s title track at his own Third Man studios, then drove the masters to United, where it went immediately onto a 7” press, before ending up in fans’ hands at the Third Man store. From start to finish, the process took 3 hours, 55 minutes, and 21 seconds.

It was only the beginning of White’s latest streak of vinyl whimsy. In June, he packed the LP version of Lazaretto with all sorts of ear- and eye-candy including hidden tracks beneath the label; engineering side A to play from the inside-out; a matte finish on side B; a hand-etched hologram, and more. Fans were excited about the extras, which led to record-breaking sales: Not only did the album  .............

http://pitchfork.com/features/articles/9467-wax-and-wane-the-tough-realities-behind-vinyls-comeback/

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