Sorry Nicola Benedetti, but sex is a vital ingredient of musical success

Scottish-born violinist Nicola Benedetti in the Playfair Library, University of Edinburgh

Professor Gloria Moss writes as follows: Like it or not, looks affect our responses. So Nicola Benedetti’s comments that “classical music isn’t supposed to be sexy” and that her success bears no relation to her looks flies in the face of volumes of marketing research. It also flies in the face of history, since you have only to think of the effect of composer and pianist Franz Liszt in the 19th century (a 'looker' in his day) on women to realise this. Women would tear bits of his clothing, fight over broken piano strings and locks of his shoulder-length hair. They would even take his cigar butts and place them in their cleavages. Those who understand the power of looks have a great ...

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